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Live Without TV
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When my family’s only television set went to the repair shop the other day, my parents, my sister, and I thought we would have a terrible week. ...

Family,Hobbies and Interests,Hobby,Human,Parent,Stroke,Television,

Sam Houston was born from Scottish-Irish decent. His forefathers were immigrants that had settled in Pennsylvania and migrated south towards Vir...

America,Texas,

Morrie once said, “dying is only one thing to be sad over… living unhappily is something else.” Morrie Schwartz was a remarkable person, a wonde...

Friend,Tuesdays With Morrie,

Tiffany and Company is one of the leading U.S. luxury jewelry brands, and their telltale “little blue box” has become a coveted item by women ev...

Company,Price,Sales,

In the book Ishmael, Daniel Quinn argues claims about our culture and beliefs through Ishmael, the gorilla. He somewhat effectively argues his c...

Activity,Critical Thinking,Ethos Pathos Logos Analysis,Human,Rhetoric,Writing,

The following are some ideas to help you pick a topic for the Market Failure Research Paper assignment. Consult with your instructor if you are ...

Economy,Poverty,Tax,Welfare,

Memory is an important cognitive process that guides our behaviours; it is often relied heavily upon to solve small matters in everyday life and...

Experiment,Human Brain,Memory,

Q1. Did China and Mexico each do a good job of adapting the launch to meet local consumer needs? What is the likely profit impact of each plan? ...

Behavior,Brands,Global Marketing,Marketing,Sales,

Prompt: “There may be times when we are powerless to prevent injustice, but there must never be a time when we fail to protest”Justice ca...

Fairness,Injustice,Justice,Protest,Time,

What is a PHP Remote File Include (RFI) attack, and why are these prevalent in today’s Internet world? a. A Remote File Include allows an attack...

Computer security,Computers,Internet,Programming,Stealing,Technology,

Early childhood education is important because it represents the fast growth in the learning ability during the first five years of life. During...

Early Childhood Education,Employment,Psychology,Teacher,

In the article “Letting Go” that was being published in The New Yorker, Atul Gawande addresses the issues regarding to the current medical care ...

Health,Reading,

Using the data set published by joint venture banks in their annual reports, and NRB in its supervision annual reports, this paper examines the ...

Bank,Business,Nepal,

1. INTRODUCTIONIn this era of modernization, electricity has become the cup of life. A moment without electricity makes your thinking go ...

Nikola Tesla,Technology,

Carl Robins, a junior recruiter for ABC, Inc, with only a limited amount of experience, commendably retained 15 new employees in April. The newe...

Case Study,Employment,Recruitment,

The history of South Africa in the last hundred years before the coming of democracy has clearly reflected the trends of many countries througho...

Africa,Education,History,

1. The Advocates Act, 1961.Introduction:The right to strike is one of the fundamental corollaries of the right to freedom of assoc...

India,Rights,Strikes,

Refer to the sets of the aggregate demand, short-run aggregate supply, and long-run aggregate supply curves. Use the graphs to explain the proce...

Economics,Price,Stock,

When preparing a movie production a great deal of things require consideration, for instance money is a crucial component that will be needed to...

Film,Production,

In A Separate Peace by John Knowles, Gene is a teenage boy who attends a boys boarding school in New England with one of his only friends, Phine...

A Separate Peace,Gene,

Celebrity Endorsement in India

In India, celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect of the people with the celebrities. Today, most of the popular brands are being endorsed by a famous personality either from entertainment industry or sports arena. Strategic brand positioning and effective communication are the keys to success in today’s market where many brands compete in the same category for the market share. Companies are employing their maximum might to promote their brands and occupy a long lasting image in the minds of the consumers.

In India, television is the most popular and effective means of the mass communication. There are over three million television commercials being aired every year. However, 80 percent of them are forgotten by the people in a day or two.

So, it is imperative for the marketers to ensure that their ad campaign stands out amongst the crowd (Suhalka, n.d.). Since advertising is a highly critical tool for luring customers to make purchases, Indian firms are investing millions of rupees on celebrity advertising (Khatri, 2006).

Like, Shahrukh Khan, Amitabh Bachchan, Kareena Kapoor also have many brands in their kitties.

Indians love their celebrities and blindly follow their suit. This has proved to be a boon for the marketers and celebrity endorsement is just getting better by the day. It has now become an indispensible part of the marketing communication strategy. It is a win ?win situation for both the celebrities and the brands. However, the consumers are ones who are least benefitted as they end up paying more for the products and services.

References:

• Khatri, P., 2006. Celebrity Endorsement: A Strategic Promotion Perspective. Indian Media Studies Journal, 1(1).Pp. 25-37 • Suhalka,G.n.d. Celebrity Endorsers and Endorsements in India- The Rise and the Impact [pdf] Available at: http://www.ndtvmi.com/b4/dopesheets/garima.pdf [Accessed 18 February 2012] • Surana,R., 2008. The Effectiveness of Celebrity Endorsement in India [pdf] Available at: http://edissertations.nottingham.ac.uk/2069/1/08MAlixrs13.pdf [Accessed 18 February 2012]

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Date: Oct 11,2021